We are frequently asked how much do publishers charge for their content and how frequently do they collect the money. The following results are taken from the 2009 Paid Content Study produced by MarketingSherpa. The study results are based on the answers provided by 311 publishers:
Recurring billing 74%
One-Off Charge 26%
One-Time Charge 27.8%
Monthly subscription 5.2%
Quarterly subscription 3.1%
Yearly subscription 63.9%
Less than $50 10.4%
$50 - $100 16.7%
$100 - $500 40.6%
$500 - $1,000 14.6%
Over $1,000 17.7%
Recurring versus One-Off Charge
Recurring billing 74%
One-Off Charge 26%
Frequency Of Billing
One-Time Charge 27.8%
Monthly subscription 5.2%
Quarterly subscription 3.1%
Yearly subscription 63.9%
Annual Subscription Value
Less than $50 10.4%
$50 - $100 16.7%
$100 - $500 40.6%
$500 - $1,000 14.6%
Over $1,000 17.7%